If you’re in the healthcare sector, then you’re in a tremendous position to achieve real success in the coming years. While people have always needed healthcare, demand for such services has never been higher than it is projected to be in the next decade. Indeed, of the ten jobs expected to be in most demand in 2030, eight of them are different ways to say ‘nurse.’
However, though healthcare is an increasingly lucrative market, it’s not as if success is guaranteed. There’s plenty of potential, but also plenty of competition. As such, it’s the healthcare businesses that have an eye on growth and improvement that will be best-placed to achieve future success. In this post, we’ll run through some tried-and-tested methods for ensuring your business is better tomorrow than it is today.
Note: Some links in this post are affiliate links, which means I receive a commission if you click a link and then make a purchase.
Get to Know Your Target Audience
You can’t deliver excellence to all people, but you can deliver excellence to your target audience. However, you can only do that if you know who they are, what they want, what they don’t want, their main concern areas, and so on. You’ll have conducted some market research when you first opened your healthcare business, but it’s wise to do it periodically once you’re underway, too — after all, your target audience may have changed, or you may now be able to gather more information about them than you did when you first got underway. Once you’ve got a clear understanding of your ideal customer, you’ll be able to pinpoint your marketing and services so it lands with them.
Hire Quality Staff
There are plenty of factors that contribute to a good healthcare business, but there’s arguably none more important than the quality of the staff. There’s nothing that can compensate for low-quality staff, while having the best around gives you some leeway to be less than perfect in other areas. Today, healthcare providers are finding it more difficult than ever to hire great workers due to skill shortages, so if you’re going to bring value-adding employees, you’ll make yourself stand out from the crowd. Paying well and offering a pleasant work environment are both good starting points for attracting the best candidates.
Look After Your Team
Assembling a great team of healthcare professionals is only the starting point. You’ll also need to ensure that they feel happy and supported in their roles. If they don’t, then they’ll be more likely to look for a job elsewhere; as we alluded to above, good healthcare workers have no shortage of employment options available to them.
With workers in the healthcare sector experiencing higher than average stress levels, it’s important to take steps to help them prevent burnout, which is an increasingly common problem in the industry. Ineffective shift patterns are a common cause of work-related stress among healthcare workers, especially nurses. To manage that, implement friendly scheduling practices; this article, ‘Nurse Scheduling 101: Tips From Scheduling Pros’ offers some excellent advice on how to do that. Creating a family-like atmosphere at work has also been shown to be a good remedy against burnout.
Increase Your Services
It’s in a healthcare business's interest to offer as many services as possible. If they don’t, then they’ll risk leaving money on the table, as the patient will simply go elsewhere that does offer the service you need. It’s worthwhile exploring options to increase your level of offerings. For example, if you don’t have money in the budget to buy a brand-new medical device, perhaps you could buy second-hand, or get the device on a lease arrangement.
Support the Community
As we said earlier, your healthcare business doesn’t exist to serve all people. It exists to serve your target demographic, which is another way of saying your community. It’s best to position yourself as a pillar of community healthcare, a clinic or service that is there when residents have problems with their health. There’s little bad that can happen from tailoring your business to the needs of local residents. For example, if you have a lot of working families, then you may consider hosting late-night or weekend sessions. Another way to integrate yourself into the community is to host local health events and sponsor a junior sports team.
Invest in Digital Presence
Having a strong digital presence is important for all businesses, including healthcare businesses. And especially ones that have a focus on growth. Your existing customers will benefit from you having active social media profiles, a good website, and a Google My Business page, but the main advantage will be your ability to reach new customers. Social media in particular is a good way to build interest in your business. Look at posting educational content, raising awareness for health-related matters, and highlighting the experience and expertise of your workers. All of this will combine to build your brand authority, which can be a hugely influential factor in a customer’s decision-making process.
Automate Routine Tasks
Your employee’s working hours should be spent offering excellent customer service and other value-adding tasks, not spent doing essential but repetitive tasks. Incorporating tech tools into your healthcare business can be a game-changer that positively impacts productivity and growth. With software, you can automate everyday tasks such as appointment reminders, billing, keeping records up to date, and authorizing insurance. There are more and more products coming out all the time, however, so it’s best to keep an eye on any developments.
Act on Patient Feedback
You might think that you’re doing a great job for your patients, but you can only really know for sure by asking them. Gathering feedback from patients is an essential tool that clinics can use to understand what they’re doing well, what they’re not doing at all, what patients want more of, and generally how favorably patients rate the clinic. It’s an effective way to drive strategic decisions and give yourself an advantage over your competitors. After all, a patient who’s getting everything they want from a healthcare provider will have no reason to switch to a different company.
This is a contributed post.
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