Launching Your eCommerce Website: Top Tips

Launching an eCommerce website may appear to be a daunting task, but it is not as difficult as you may believe. In this article, we will shed some light on the steps required to launch your own eCommerce website this week, as well as provide you with the tools you will need to get started. All you need is commitment, tenacity, and a desire to learn.

Note: Some links in this post are affiliate links, which means I receive a commission if you make a purchase. Affiliate relationships include, but are not limited to Amazon Associates, Walmart.com, and Etsy.

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Choose your industry and products

For some, this is the most difficult step of the process and can cause a lot of stress. Choosing the right product to sell online can have a significant impact on the success of your eCommerce website. But, with billions of products to choose from, how do you know which ones to sell on your website? Consider the following:

• Cost: What is the price of the product? It will be difficult to achieve a decent ROI if it is too low. If it's too high, customers are likely to want to speak with someone on the phone, in person, or via live chat before making the purchase.
• Margin: Before deciding on a product, make sure you understand the margins. This frequently necessitates contacting the manufacturer directly or signing up with a distribution company.
• Availability: When a product is unavailable in local stores, it is generally easier to drive sales online. This is because if they can't get it locally, the consumers have no choice but to purchase it online. 
• Shipping: Larger and heavier items typically have higher shipping charges, which can have a negative impact on sales. Most customers not only want but also expect free shipping. As a result, selling a product with a high shipping fee can be difficult. ​​Many online retailers counteract this by incorporating shipping costs into the price while raising the price and offering “free delivery.” These price increases, however, have the potential to reduce sales. Look for products that are smaller and do not necessitate high shipping costs.

Set up your website

• Choose your selling platform: All of the products, categories, checkout process and other aspects of a functional eCommerce website are managed by the eCommerce platform. There are plenty of eCommerce platforms available, the majority of which have similar features and functions. A popular one is Shopify. You can, of course, build your own and set up ecommerce payment processing
• Choose a domain and hosting package: Every website requires a domain name for branding and a server for hosting. eCommerce websites, on the other hand, require what is known as an SSL (secure sockets layer) Certificate to encrypt confidential data such as credit card numbers and identifying data.
• Design your logo and web page: The design and branding of a website can have a significant impact on how frequently online visitors purchase. Unless you are a graphic design and website design whizz, it is worth splashing the cash and getting this part done professionally.

It is now time to act and put what you have learned into practice. With this new knowledge and your drive for success, you have everything you need to launch your own eCommerce website. 

This is a contributed post.

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