Home businesses that are trying to grow should consider investing in advertising to build their audience. There are lots of different advertising approaches that smaller businesses can try, despite the challenges of working with smaller budgets. Investing in the right advertising for your business can deliver a high return on your investment and drive more business, helping you take your home business to the next level.
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Social Media Advertising
Social media is a popular choice for home businesses as the cost is affordable and you can be very selective with who you try to target. It also works well if your business is mainly online. There are lots of different social media platforms that you can use for social advertising, depending on your audience, including Pinterest, Facebook, Twitter, and more. Social media works well with other kinds of digital marketing too, such as programmatic display advertising and other web adverts.
Pay-per-click (PPC) advertising is a kind of online advertising where businesses have to pay a fee every time someone clicks on one of their adverts. These adverts are usually displayed on a search engine. Your business will need to bid for advert placements in the search engine, setting a maximum price that you’re willing to pay to get the clicks. If people see your advert but don’t click on it, you won’t be charged anything. The most common platform for PPC is Google Ads. This kind of advertising is part of search engine marketing. It can work well for small businesses if you have a limited budget and is another option that is highly targetable.
Mobile advertising is another kind of digital advertising. Adverts are delivered to users on their mobile devices, such as their smartphones or tablets. Mobile advertising might use:
- Mobile display ads
- Mobile search ads
- Mobile videos
- Mobile app ads, which drive downloads of your app
- Social media ads served only on mobile devices
If you can get it right, it can really pay off for your home business. Most adults own a smartphone, and many people now do the majority of their shopping online on a mobile device, so you have a good audience to reach.
Print advertising used to be the main way small businesses did their advertising before digital advertising became more popular. Print ad revenues are falling, and the costs can now be much higher than digital or social advertising. It’s also a lot more difficult to accurately measure how successful your campaign has been with print since you can’t know how many people saw your adverts and then made a purchase. However, if your business works with an older audience, print advertising can still be a very effective choice for your advertising. Print advertising can include newspaper adverts, magazine adverts, and adverts in brochures and flyers.
For most small businesses, a mix of advertising methods is usually the best approach. Choose the right methods to reach your audience for the most success.
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