Have you ever wondered how Etsy vendors have such beautiful displays in their photos to display their products? Sometimes they are using a mockup. Here are some examples of how you can start using mockup designs in your Etsy Shop.
Note: Some links in this post are affiliate links, which means I receive a commission if you make a purchase. Affiliate relationships include, but are not limited to Amazon Associates, Walmart.com, and Etsy.
What is a mockup?
So basically, a mockup, or mock-up, is a scale or full-size model of a design, used for demonstration, design evaluation, promotion, and other purposes. For your Etsy shop, a mockup would be your product displayed beautifully on a professional looking backdrop.
An Example from an Etsy shop…
Here is an example. In this photo, you can see a green shirt with a logo on it. Notice all the little details around it, the sunglasses, the silver sandals, the jean shorts, the leaf, etc. Notice the exact placement of the shirt and the little knot tied in the corner with some wrinkles going up the shirt.
Now in this photo you can see the same mockup background with a pink shirt. Notice all the details around it, but this time, notice that they are exactly the same? Right down to the knot in the shirt and the exact same wrinkles?
That would be really hard to duplicate in real life, right? Yes! So basically, it is a design thing with layering. You go to a company and look for what you would like to have for the backdrop. If you sold sweatshirts with fun pictures or sayings, for example, you would search for a sweatshirt mockup and find something that fits your brand and looks aesthetically pleasing for shoppers.
Often, you can even find the brand of sweatshirt you will be printing on. A favorite of mine are the Gildan sweatshirts. You can get a mockup with a Gildan sweatshirt so your shoppers can see the tag with the brand logo, etc. In the mockup example below, notice the tag in the neck of the shirt? See how it is a Gildan tag? That's what I mean!
You pay for a license with commercial use for the design and then you get to manipulate it for your Etsy shop's needs. Pay attention to the agreement you purchase with your mockup. How many times can you use it? Is it for commercial use? Any restrictions, etc?
What I love about this
You don't have to have all of your designs pre-made in every color for a photo shoot and waste precious hours making and photographing every design in every color available and then have no one buy them! Instead, you can showcase your designs digitally to your shoppers and they can decide what they want, purchase it, and then you print what they need. It eliminates waste, saves time and saves you a lot of money! In your Etsy shop, be sure to tell people that this product is not yet made and how long it will take to prepare and ship it, all of this can be told with what you select in your Etsy listing.
Happy Sales to you and your Etsy shop! Let me know in the comments if you have used mockups and what you think of them.
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Using Mockup Designs In Your Etsy Shop
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